E104 – Sara Parthasarathy: Unlocking Authentic Indian Flavors with a Spice Kit Revolution

Unlock the secrets to effortless and authentic Indian cooking with Sara Parthasarathy, our dynamic guest who transformed a personal challenge into a flourishing business.

In this episode, Tina Paulus-Krause reconnects with a former corporate colleague as they explore how Sara's innovative spice kits, born out of her son's struggle to master her traditional recipes, simplify the complex art of Indian cuisine. These kits, created with pre-measured and numbered spices from her mother's treasured recipes, are a game-changer for culinary enthusiasts and busy home cooks alike.

Discover the unexpected journey Sara took from corporate life to entrepreneurial success, especially during the pandemic when her business pivoted to online sales with remarkable results! We delve into the obstacles she faced marketing a product that relies on fresh ingredients, how she navigated the shift to offering her products online, and the invaluable lessons she learned about adaptability and perseverance.

Experience the joy and empowerment of cooking at home with Sara's inspiring story and gain practical tips for your own entrepreneurial ventures.

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Timecodes

0:00 – Intro
1:19 – Sara’s Leap from Corporate to Spice Entrepreneur
6:04 – Challenges Arise When Acting on Ideas & Creating Solutions
10:19 – Progress, the Ability to Pivot, & the Willingness to Pitch
12:15 – Sara’s Favorite Part of the Process
13:10 – Creating a Legacy of High Quality, Flavorful Foods
18:45 – Connect with Sara Parthasarathy, CEO of Flavor Temptations
20:02 – Conclusion

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Sara Parthasarathy is the co-founder and CEO of Flavor Temptations, a successful minority-woman-owned business in Madison, Wisconsin that focuses on sharing Indian culture through Indian cuisine. She's passionate about promoting Indian food and has created easy-to-use spice kits and sauces to simplify Indian cooking for home-chefs and institution chefs. Sara is also active in charitable efforts, donating over 100,000 meals to fight hunger and supporting her community.

She and her co-founder, Partha, aim to share their cultural heritage through Flavor Temptations' delicious offerings. Sara's career spans many areas like Project Management, Leadership, IT, Marketing, and Sales, showing her diverse skills. In the past few years, the company has started offering products for K-12 institutions, making Indian cooking easier for schools. Today, popular dishes like Aloo curry, Chana masala, and Chicken tikka masala are being served to tens of thousands of students across 30 school districts. Schools are excited to offer culturally inclusive foods that reflect the diversity of their student populations.

Sara Parthasarathy

Website: https://flavortemptations.com/
Instagram: https://www.instagram.com/flavortemptations/
Facebook: https://www.facebook.com/FlavorTemptations/

Get your Flavor Temptations spice kit today!

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Your Leadership Legacy

Website: www.tinapauluskrause.com/yourleadershiplegacypodcast/

Spotify: https://open.spotify.com/show/5C8bf4UC4Npymj1KTzfm9k?si=ximhczT_SJaKY7Otzm6QuQ

Apple Podcasts: https://podcasts.apple.com/us/podcast/your-leadership-legacy-with-tina-paulus-krause/id1495401836

Tina Paulus-Krause

Website: https://tinapauluskrause.com/
Instagram: www.instagram.com/coachtpk/